In order to be wildly successful in the real estate industry today, agents need to be creative and innovative in their marketing efforts. Here are eight great marketing ideas that agents can use to get ahead of the competition.
1. Start a blog and share your real estate knowledge
Starting a blog is a great way for agents to share their real estate knowledge with homeowners. By posting buying and selling tips, agents can help homeowners make the most informed decisions about their property. In addition, blogging provides a platform for agents to showcase their expertise and build trust with potential clients.
2. Create informative videos about the local market and post them on YouTube
Don’t just post a listing; create a video about your listing! Walkthrough videos are more and more popular now as potential buyers want to see the property before they actually see the property. You don’t have to be a savant on camera to make an effective video, either. A friendly face and voice, just as you would present yourself to clients in person, is all you need to make a valuable impact and generate buzz about your listings. Videos can live on YouTube, but they can also be shared across other social media platforms and emailed directly to potential buyers, as well.
3. Use social media to connect with potential clients and promote your listings
Speaking of social media, how much of your marketing efforts involve the social promotion of your new listings? Connecting with people within your own network is only the beginning. You can join local and regional groups to share new listings with even broader audiences, as well. And encourage sharing and cross-posting among colleagues. Social media is also a great venue to find homeowners who are trying to sell their properties FSBO, too, making it a great place to find new potential listings.
4. Host open houses and events at your listings to generate interest
Hosting open houses has long been a reliable method for generating interest in a listing. But today’s agents are promoting those open houses as full-blown, walkthrough experiences with excitement and buzz. Get more people interested in calling about and coming to your open house events by showcasing them as an actual event. Tap into your social channels and share perks and benefits. It won’t hurt to highlight the snacks and extras, too.
5. Get involved in the community and build relationships with local businesses
Realtors are entrepreneurs. But you’re also a community member, supporting the local residents. And some of the best leads for new listings and new buyers come from networking with local businesses and community networking groups. Get out there and spread the word! The housing market is hot, and it’s your expertise everyone wants to tap into these days. Use those talents to your advantage by sharing your knowledge with your community.
6. Sponsor a local sports team or charity event
Getting involved with your community will keep your brand as a reputable agent top of mind. Sponsor little league teams or sponsor a local food drive. Participate as a volunteer for community efforts and lend a hand. Just don’t forget to wear your branded shirts when you do it. And keep those business cards handy!
7. Make smart use of polls, surveys, and gamification
Interacting with residents ongoing will keep you front and center. Engaging people with online polls and surveys is one way to keep your finger on the real estate wants and needs of those in your audience. You can also build relationships, especially with social media, with games and fun giveaways. Get creative and digitally connect with people who may not need you now but who, with a little time, will need your help selling or buying a home in the future.
8. The Listing Profit Remodeling solution
When you partner with Listing Profit Remodeling, you bring a whole host of solutions to your listing clients. Our Equity Rescue Program allows homeowners to leverage the equity they have in their homes now to make those necessary repairs, upgrades, and remodels that can add thousands to the listing price. Historically, our clients’ homes sell within days of landing on the market. And the best aspect is that homeowners don’t pay a dime until the home sells. Bringing this type of solution to all of your listing clients will only help build your reputation as the agent who sells the fastest and for the most money because Listing Profit Remodeling can help.
By taking the time to implement some or all of these ideas, you’ll be well on your way to generating more leads, getting more listings, and closing more sales. And when you want to sell those listings faster, and for more money, Listing Profit Remodeling can make it happen. We’re here to help agents like you take your business to the next level!